https://www.youtube.com/shorts/xXRiTxriN7Q

1 00:00:00.000 --\> 00:01:00.000 understanding the theory behind sales
is that you have a person who has conviction and then you have another
person who has no conviction and everyone knows that sales is a
transference of conviction right it's a transference of belief and the
bridge of that is trust right and so the real intention is that we must
make sure that A salesperson actually believes and you'd be amazed at
how many times they don't really believe in the product yeah and one of
the things that is important to understand is it's not a binary it's not
do my sales guys believe in my product yeah it is how much do they
believe in my products
