What's going on, everybody? I'm bringing some more books, but I wanted to say that if you haven't checked out 100 million dollar offers, I would definitely suggest that you start there. I've gotten some solid feedback and I couldn't be happier with its number one ranking on Amazon for direct marketing and over 5005 star reviews. So thank you guys so much for that.

It's 164 pages. I really can help you out. It takes about 4 hours to get through.

Check it out on Amazon. The Kindle book is ninety nine cents. The audiobook is as low as they'll let me put it on for it.

So it's $12. So enjoy that and let's start the podcast. It is the cornerstone upon which every single top 100 or even top 50 billionaire has built their wealth.

Welcome to the game where we talk about how to get more customers, how to make more per customer and how to keep them longer, and the many failures and lessons we have learned along the way. I hope you enjoy and subscribe in this video. I'm going to walk you through the four scarcest, highest value skills that exist on Earth.

It is the cornerstone upon which every single top 100 or even top 50 billionaire has built their wealth. And before I dive in, just as a heads up, if you're new to the channel, my name is Alex Mozzie. I own acquisition.com.

It's a portfolio of companies that is about $85 million a year and I have nothing to sell you. All right? The reason I make this channel is because a lot of people are broke and I don't want to be one of them. All right? So let's dive in before we get into each of the four skills.

All right? An important distinction I need to make here is that when I am saying these are the scarcest skills, it is because of two major things. One is that the assumption is that we are doing these skills at maximal scale. All right? Number one and number two is that these are not binary skills.

It's not I have it or I don't have it, but it's to what extent do I have it or to what degree do I have it? How masterful am I in this skill? All right? And so these are the four skills that exist and you will see a clear corollary between the four ways to create leverage, all right? So the first and easiest one for everyone to understand, and that's why I'm going to start with it, is the ability to raise and multiply money, which means you have the skill of getting money from other people. And you can allocate that money in a way that it multiplies at a higher rate than anything else. Right? If you have that skill, you can create endless, unlimited fortunes.

All right? And again, at scale, which means you can get lots of money and you can handle massive, massive sums of money and you can multiply it because of how good you are at the skill, all right? So that is scarcest. High value skill number one. These are not in order.

These are just the top four. Any of these four, if you have them, can build you to a billion dollars plus, all right? Number two is the ability to capture and multiply attention. All right? And so think about a Joe Rogan for example, right? He's able to build this empire that he has because he's able to capture attention and multiply attention, which is a function of media Mark Zuckerberg, he was able to capture attention, get people to look at his app and then tell their friends, multiply attention, right? And so the ability to capture and multiply attention is the second scarce and high value skill that exists.

So right now if you're not making the money that you want to make or you are poor, it's because you are usually not allocating your time to the highest value scarcest skills that exist. And oftentimes these skills are not skills that can be taught, but they are skills that can be learned. Which is a quote I got from the ball Robicon, which I like a lot.

And oftentimes you'll note that it's not just one component of this. It's not just being able to raise money, it's being able to also allocate it and multiply it. It's not being able to just capture attention.

You have to be able to use that attention to then multiply the attention on its own, organically, at no incremental cost, all right? That's the key point is that you have to be able to multiply it at no incremental cost to you. That's how you get unlimited leverage. Number three.

And this is one that a lot of people are going to trip up. So I'm probably say this a couple of different ways. The ability to return time to other people at no incremental cost to yourself at scale.

So for example, if I can save everyone on planet Earth ten minutes every day, I will be a billionaire. Think about that. And so the way to deconstruct that is to think what is something that lots of people spend time on, is there a way that I can automate this? And again, zero incremental cost, which means this is often going to be some sort of technology or software solution.

No incremental cost to me, which means that if I build this thing one time, I can save everyone time forever. That is a way to build a fortune, that is a way to build billions and billions of dollars of wealth that is scarce. High value skill number three, all right? So you can return time to other people, you can decrease the effort and sacrifice that they experience in their lives that they do not want to experience.

And because it's at no incremental cost, you can sell that thing to everyone because everyone will pay something for their time. Now, the amount may be may widely vary, but if it costs you almost nothing you can capture an entire marketplace by giving them time back. What did Google do? Gave everyone time back.

Now obviously they monetize through advertising but everyone was looking for something. Normally it would take longer to look for something and then they consolidated in one place. They saved everyone time.

Real quick guys, if you can think about how you found this podcast, somebody probably tweeted it, told you about it, shared it on Instagram or something like that. The only way this grows is through word of mouth. And so I don't run ads, I don't do sponsorships, I don't sell anything.

My only ask is that you continue to pay it forward to whoever showed you or however you found out about this podcast that you do the exact same thing. So if it was a review, if it was a post, if you do that it would mean the world to me and you'll throw some good karma out there for another entrepreneur. Number three, the fourth high value scarcest skill on planet earth is to be able to influence the behavior of others at mass scale at no incremental cost to you.

So you look at someone like Jesus or any prophet I'm not saying he's a prophet, that's not my point here. My point is if you look at the mass leaders probably shouldn't even brought it up, otherwise people get triggered. Point is that there are people who have walked this earth, thomas Jefferson, you know what I mean? People who have had massive influence over other people and their subsequent behaviors they take as a result.

And so this is the ability to change people's minds. If you can help people change their beliefs and change their thoughts, you will change the way they behave. Which is why when people come to a new faith, all of a sudden you see this massive change in behavior.

It's because the operating system and the lenses through which they see the world, the perspectives that they weigh their judgments using have shifted. And so if you change the decision making calculus, you change all of the downstream behaviors that happen as a result. And if you can do this in concert at scale, you can A change the world, but B you can also make a ton of money, all right? And so if you look at the best persuaders of our era, they're ones who for them.

I would argue aggregated power. Because some people at a certain point you run out of needs for money, you start looking for power. And so if you have the ability to massively influence other people at scale at no incremental cost to you, you have the fourth scarce high value ROI skill that exists.

So right now bosy nation would it do? If you're looking for ways to increase your wealth, you can see that all four of these things are corollary to the four types of leverage that exist. These are how fortunes are created. Leverage number one is on labor and actions on behalf of other people towards your goals.

So other people do stuff for you. That was the fourth one, the one I just mentioned, all right? That's around labor, work and basically actions other people take. When I talked about money multiplying, right? That is leverage using capital.

So the ability to maximally raise and multiply capital at scale is a high value skill. The third is being able to give people their time back. What we're talking about and this is a good friend of mine who's a technologist, he says all technology automates luxury and luxury is typically a function of convenience, effort and sacrifice.

And so we look at the places where people spend time and spend effort and sacrifice and we return it back to them at no incremental cost. That is how you create scale using technology. And the key resource for giving people back is time.

And then the fourth and final one is media. All right? And so using media and being able to multiply media via the capturing and multiplication of attention because ultimately media is just the substrate through which impressions are conveyed to other people signals that they are interpreting through their senses. The idea is how can we capture as many senses as we can and then get those senses to get other people plugged into our thing? And then in so doing, it will compound.

And so one of the key notes to note about each of these four things that I just mentioned is that each of these skills compound. They are not multiplicative, they are not additive, they are not incremental. They are compounding which means they are exponential in nature.

A lot of people say it's an exponential growth. They don't even know what exponential means. But it means that it multiplies unto itself and then each time it multiplies itself bigger upon itself.

Not just like we two x every year, but it would have to be when we incrementally go 10%, 10%, 10% growth. That is where it's compounding. And each of these in the form of labor, people are influenced.

People tell other people, people tell other people, they do the thing for you. And it compounds with capital. The money that you multiply gets you more money which you then multiply.

It compounds the time you save people more time which then gets you more people to save time for. And it compounds with attention. You capture the attention.

You multiply the attention because those people tell other people and then the attention comes back. And so each of these are quadratic in nature in terms of the skills. And those, my friends, are where you focus your time if you want to create a fortune.

And so you can look at your skill set right now and say which of these skills do I lack? Or which of these four buckets am I currently at least working somewhat directionally towards? And then we can again think this is not a binary checklist if I have the skill or I do not have the skill, but to what degree, to what extent am I a master of this thing? And so lots of love, motivation, keep being awesome. I make this channel because a lot of people broken out, which should be one of them. I think I said this earlier, but my name is Alex Mozzieownacquisition.com.

All the dollars, things like that. And I'll see you guys next video. Bye.

