Essa área contém aulas do MBA em UX Research, Operações de Pesquisa e Liderança em Design.

Em algumas aulas desse módulo citarei links que estão nos slides. Todos links seguem abaixo para facilitar.

Volte nessa aula para aprofundar mais nos assuntos que serão comentados se desejar.

Lembre-se que o Google Translate pode ser um ótimo aliado para conteúdos em inglês.

Leitura Obrigatória:

• UX Honeycomb (3 pg) http://semanticstudios.com/user_experience_design 
• Service Design 101 (5 pg) https://www.nngroup.com/articles/service-design-101/ 
• When use UX Research Methods (6pg) https://www.nngroup.com/articles/which-ux-research-methods/ 
• Formative vs Summative Evaluations (4 pg) https://www.nngroup.com/articles/formative-vs-summative-evaluations/ 

Leitura Complementar:

• Design System da Atlassian https://atlassian.design/components 
• Referência de UI Mobbin https://mobbin.design/browse/ios/apps 
• Guia de Acessibilidade https://guia-wcag.com/ 
• Elementos de UX http://www.jjg.net/elements/pdf/elements.pdf 
• Investimentos em UX https://www.pwc.com/us/en/services/consulting/library/consumer-intelligence-series/future-of-customer-experience.html  
• CX ou UX https://www.usertesting.com/blog/cx-vs-ux 
• Discoveries in Industry https://www.nngroup.com/articles/discoveries-in-industry-revealed/ 
• PM vs UX https://www.nngroup.com/articles/pm-ux-different-views-of-responsibilities/ 
• Design thinking 101 https://www.nngroup.com/articles/design-thinking/ 
• Estudo de caso Visual Eyes https://app.visualeyes.design/reporting/project/b959a6df-ee2f-41e5-bfba-1ed530324c28 
• Diary Studies https://www.nngroup.com/articles/diary-studies/ 

Essa área contém aulas do MBA em UX Research, Operações de Pesquisa e Liderança em Design.

Em algumas aulas desse módulo citarei links que estão nos slides. Todos links seguem abaixo para facilitar.

Volte nessa aula para aprofundar mais nos assuntos que serão comentados se desejar.

Lembre-se que o Google Translate pode ser um ótimo aliado para conteúdos em inglês.

Leitura Obrigatória:

• UX Honeycomb (3 pg) http://semanticstudios.com/user_experience_design 
• Service Design 101 (5 pg) https://www.nngroup.com/articles/service-design-101/ 
• When use UX Research Methods (6pg) https://www.nngroup.com/articles/which-ux-research-methods/ 
• Formative vs Summative Evaluations (4 pg) https://www.nngroup.com/articles/formative-vs-summative-evaluations/ 

Leitura Complementar:

• Design System da Atlassian https://atlassian.design/components 
• Referência de UI Mobbin https://mobbin.design/browse/ios/apps 
• Guia de Acessibilidade https://guia-wcag.com/ 
• Elementos de UX http://www.jjg.net/elements/pdf/elements.pdf 
• Investimentos em UX https://www.pwc.com/us/en/services/consulting/library/consumer-intelligence-series/future-of-customer-experience.html  
• CX ou UX https://www.usertesting.com/blog/cx-vs-ux 
• Discoveries in Industry https://www.nngroup.com/articles/discoveries-in-industry-revealed/ 
• PM vs UX https://www.nngroup.com/articles/pm-ux-different-views-of-responsibilities/ 
• Design thinking 101 https://www.nngroup.com/articles/design-thinking/ 
• Estudo de caso Visual Eyes https://app.visualeyes.design/reporting/project/b959a6df-ee2f-41e5-bfba-1ed530324c28 
• Diary Studies https://www.nngroup.com/articles/diary-studies/ 

Essa área contém aulas do MBA em UX Research, Operações de Pesquisa e Liderança em Design.

Em algumas aulas desse módulo citarei links que estão nos slides. Todos links seguem abaixo para facilitar.

Volte nessa aula para aprofundar mais nos assuntos que serão comentados se desejar.

Lembre-se que o Google Translate pode ser um ótimo aliado para conteúdos em inglês.

Leitura Obrigatória:

• UX Honeycomb (3 pg) http://semanticstudios.com/user_experience_design 
• Service Design 101 (5 pg) https://www.nngroup.com/articles/service-design-101/ 
• When use UX Research Methods (6pg) https://www.nngroup.com/articles/which-ux-research-methods/ 
• Formative vs Summative Evaluations (4 pg) https://www.nngroup.com/articles/formative-vs-summative-evaluations/ 

Leitura Complementar:

• Design System da Atlassian https://atlassian.design/components 
• Referência de UI Mobbin https://mobbin.design/browse/ios/apps 
• Guia de Acessibilidade https://guia-wcag.com/ 
• Elementos de UX http://www.jjg.net/elements/pdf/elements.pdf 
• Investimentos em UX https://www.pwc.com/us/en/services/consulting/library/consumer-intelligence-series/future-of-customer-experience.html  
• CX ou UX https://www.usertesting.com/blog/cx-vs-ux 
• Discoveries in Industry https://www.nngroup.com/articles/discoveries-in-industry-revealed/ 
• PM vs UX https://www.nngroup.com/articles/pm-ux-different-views-of-responsibilities/ 
• Design thinking 101 https://www.nngroup.com/articles/design-thinking/ 
• Estudo de caso Visual Eyes https://app.visualeyes.design/reporting/project/b959a6df-ee2f-41e5-bfba-1ed530324c28 
• Diary Studies https://www.nngroup.com/articles/diary-studies/