Leitura Obrigatória:

UX Honeycomb (3 pg) http://semanticstudios.com/user_experience_design
Service Design 101 (5 pg) https://www.nngroup.com/articles/service-design-101/
When use UX Research Methods (6pg) https://www.nngroup.com/articles/which-ux-research-methods/
Formative vs Summative Evaluations (4 pg) https://www.nngroup.com/articles/formative-vs-summative-evaluations/

Leitura Complementar:

Design System da Atlassian https://atlassian.design/components
Referência de UI Mobbin https://mobbin.design/browse/ios/apps
Guia de Acessibilidade https://guia-wcag.com/
Elementos de UX http://www.jjg.net/elements/pdf/elements.pdf
Investimentos em UX https://www.pwc.com/us/en/services/consulting/library/consumer-intelligence-series/future-of-customer-experience.html
CX ou UX https://www.usertesting.com/blog/cx-vs-ux
Discoveries in Industry https://www.nngroup.com/articles/discoveries-in-industry-revealed/
PM vs UX https://www.nngroup.com/articles/pm-ux-different-views-of-responsibilities/
Design thinking 101 https://www.nngroup.com/articles/design-thinking/
Estudo de caso Visual Eyes https://app.visualeyes.design/reporting/project/b959a6df-ee2f-41e5-bfba-1ed530324c28
Diary Studies https://www.nngroup.com/articles/diary-studies/

OBS: as apresentações das aulas do MBA são disponibilizadas apenas para alunos do MBA.

Leitura Obrigatória:

UX Honeycomb (3 pg) http://semanticstudios.com/user_experience_design
Service Design 101 (5 pg) https://www.nngroup.com/articles/service-design-101/
When use UX Research Methods (6pg) https://www.nngroup.com/articles/which-ux-research-methods/
Formative vs Summative Evaluations (4 pg) https://www.nngroup.com/articles/formative-vs-summative-evaluations/

Leitura Complementar:

Design System da Atlassian https://atlassian.design/components
Referência de UI Mobbin https://mobbin.design/browse/ios/apps
Guia de Acessibilidade https://guia-wcag.com/
Elementos de UX http://www.jjg.net/elements/pdf/elements.pdf
Investimentos em UX https://www.pwc.com/us/en/services/consulting/library/consumer-intelligence-series/future-of-customer-experience.html
CX ou UX https://www.usertesting.com/blog/cx-vs-ux
Discoveries in Industry https://www.nngroup.com/articles/discoveries-in-industry-revealed/
PM vs UX https://www.nngroup.com/articles/pm-ux-different-views-of-responsibilities/
Design thinking 101 https://www.nngroup.com/articles/design-thinking/
Estudo de caso Visual Eyes https://app.visualeyes.design/reporting/project/b959a6df-ee2f-41e5-bfba-1ed530324c28
Diary Studies https://www.nngroup.com/articles/diary-studies/

OBS: as apresentações das aulas do MBA são disponibilizadas apenas para alunos do MBA.

Leitura Obrigatória:

UX Honeycomb (3 pg) http://semanticstudios.com/user_experience_design
Service Design 101 (5 pg) https://www.nngroup.com/articles/service-design-101/
When use UX Research Methods (6pg) https://www.nngroup.com/articles/which-ux-research-methods/
Formative vs Summative Evaluations (4 pg) https://www.nngroup.com/articles/formative-vs-summative-evaluations/

Leitura Complementar:

Design System da Atlassian https://atlassian.design/components
Referência de UI Mobbin https://mobbin.design/browse/ios/apps
Guia de Acessibilidade https://guia-wcag.com/
Elementos de UX http://www.jjg.net/elements/pdf/elements.pdf
Investimentos em UX https://www.pwc.com/us/en/services/consulting/library/consumer-intelligence-series/future-of-customer-experience.html
CX ou UX https://www.usertesting.com/blog/cx-vs-ux
Discoveries in Industry https://www.nngroup.com/articles/discoveries-in-industry-revealed/
PM vs UX https://www.nngroup.com/articles/pm-ux-different-views-of-responsibilities/
Design thinking 101 https://www.nngroup.com/articles/design-thinking/
Estudo de caso Visual Eyes https://app.visualeyes.design/reporting/project/b959a6df-ee2f-41e5-bfba-1ed530324c28
Diary Studies https://www.nngroup.com/articles/diary-studies/

OBS: as apresentações das aulas do MBA são disponibilizadas apenas para alunos do MBA.